In a move to revolutionize the subscription experience for millions of users, NPCI Bharat BillPay Ltd. (NBBL), a subsidiary of the National Payments Corporation of India (NPCI), has announced the onboarding of Disney+ Hotstar as a biller on its Bharat Bill Payment System (BBPS) platform.
This partnership, under the ‘subscription’ category, aims to provide both existing and new users of the OTT platform with a hassle-free solution for managing their subscriptions. With this integration, subscribers can now enjoy a seamless process of purchasing and managing their Disney+ Hotstar subscriptions through any BBPS-enabled banking and fintech apps.
“Bharat BillPay’s one-stop solution for subscription management will enable audiences to enjoy content from Disney+ Hotstar’s extensive catalogue comprising Indian, international and sports content, therefore fostering hassle-free engagement and loyalty. Users can simply choose from a variety of annual subscription plans, including the ‘Mobile plan’, the ‘Super plan’, and the ‘Premium plan’, all available for purchase through any BBPS-enabled banking and fintech apps,” NPCI said in a release.
Noopur Chaturvedi, Chief Executive Officer of NPCI Bharat BillPay Ltd., said, “We are excited to announce the addition of Disney+ Hotstar as a new biller on the BBPS platform. This move not only streamlines the subscription process for viewers but also enhances the value proposition of banking and fintech apps.”
Piush Kothari, Head of Growth, Partnerships, and International Expansion at Disney+ Hotstar, reiterated the company’s commitment to making premium content easily accessible to users across India. “Our collaboration with Bharat BillPay reinforces this commitment by providing users with a convenient avenue to subscribe to Disney+ Hotstar through their preferred payment apps,” he said.
