M2P Fintech, a digital banking infrastructure company has announced the acquisition of Goals101, a transaction behavioural intelligence (TBI) in India and other geographies for approximately Rs. 250 crore, according to a report by Mint. This acquisition empowers M2P Fintech to leverage Goals101’s technology and integrate it into its existing suite of financial services.
By combining M2P’s robust fintech infrastructure with Goals101’s state-of-the-art analytics, the companies aim to revolutionize the way financial transactions are understood and optimized.
This acquisition will act as a catalyst for M2P to bring in a high degree of personalisation in its digital banking products to its customers. Post the acquisition, the Goals101 team will continue to work on rolling out new data capabilities, leveraging its big data platform to create more facets of personalisation in financial products for customers across the world, the company said in a release.
The release further informed that as a part of the bank’s technology refresh to meet its growth plans, the bank has partnered with M2P for its suite of digital accelerator platform that includes the following broad components:
The proprietary technology built to serve data intelligence by leveraging the best of Artificial Intelligence and Machine Learning allows financial institutions to gather insights into their data that can be tailored to accelerate their business growth. The platform enables real time, contextual intelligence that empowers financial institutions to have a well-rounded data platform that covers all aspects of customer journey including driving customer engagement, increasing spends thereby larger share of wallet, cross sell as well as up-selling of new products, lifecycle interventions, addressing customer inactivity and predictive tools to reduce attrition.