A significant rise has been observed in the number of women job applications between July 2023 and September 2023. According to Financial Express, a report by Apna.co, a job and professional networking platform, stated that India has witnessed a 61% increase in women applicants on yearly basis during the July-September period this year.
“With the festive season already on across the country, the job market has witnessed a remarkable shift. Close to 61 percent (YoY) women have applied for different jobs from July 2023 to September 2023 as compared to last year, a report by Apna.co has said,” Financial Express said.
The top five job categories that saw the transformation in the job market landscape from 2022 to 2023 include telecalling, accounts, business development, marketing, and delivery.
“We’ve observed a significant rise in women applicants and changing job seeker preferences over the past year. Looking ahead, we anticipate further transformations in the employment landscape as we continue to empower professionals and bridge the gap between job seekers and employers,” said Nirmit Parikh, Founder and CEO, Apna.co, as quoted by Financial Express.
Women’s employment has become a pivotal driver of social and economic transformation worldwide in the recent era as a significant shift has been observed in societal attitudes and policies, recognizing the importance of women’s participation in the workforce.
In order to attract more job applications, several companies like Paytm, Bajaj, Flipkart, Axis Bank, and Reliance, offered attractive incentives to secure top talents and actively participated in the hiring market this festive season.
Notably, Paytm was awarded the Best Organisation for Women 2023 by Economic Times in the month of April. The fintech company in a blog stated, “With no biases in our hiring process, we have implemented new initiatives to reach qualified, diverse employees to improve the quality of candidates at the time of hiring. We have been creating a diverse and inclusive workforce over the years. We represent a strong entrepreneurial culture, an environment of creating value and uniqueness that attracts and retains the best talent.”
