PhonePe has announced that it has entered into a partnership with e-Sewa and the Hotel Association of Nepal (HAN) Pokhara to popularize UPI, as a part of the Fewa New Year Festival which will be held from April 11-14th.
This year, in line with its vision of popularizing digital payments via UPI, PhonePe will spearhead several activities during the Fewa New Year Festival. It will run on-ground activation aimed at raising awareness about digital payments among local merchants while demonstrating the convenience of digital payments for customers.
With on-ground and digital branding, kiosks showing how to use digital payments, and other interactive activities the company along with eSewa and HAN Pokhara will showcase the ease of UPI payments. Over 3,000 merchants will be part of the festival with over 100,000 visitors expected, according to a release by PhonePe.
Fewa New Year Festival
The New Year festival is not only very popular among citizens all over Nepal but also very popular among Indian tourists who visit the country and enjoy the festivities. With food stalls serving traditional Nepali cuisine as well as international dishes, live music performances by local and international artists, cultural performances, including traditional Nepali dances and music and art exhibitions and workshops, the event offers a unique opportunity to experience the best of Nepalese culture and local culinary delights.